Canada’s Forest Trust (CFTC) is a long-established Canadian climate-tech organization that helps businesses take measurable climate action through verified reforestation projects, Smart Forests™, and transparent carbon-sequestration data. Their platform blends environmental science with proprietary technology, enabling companies to track impact, access climate data, and communicate their sustainability efforts with confidence.
I joined the CFTC team as an external design partner to refresh and systemize their brand expression across key touchpoints. My role included redesigning sales collateral for multiple customer verticals, updating one-pagers, trifolds, and multiple sales decks. I also created a suite of social media templates and contributed to refreshing and expanding the brand guidelines, ensuring consistency across all new materials. The core brand and logo were pre-existing; my focus was elevating clarity, cohesion, and visual impact across the entire communication ecosystem.
