arrr_yoga is a yoga studio that embodies raw, playful energy – the kind that transforms and renews. The brand speaks to seekers who are learning not to “work on” themselves, but to cooperate with themselves.
The logo – a flowing, animated cat – symbolizes grace, curiosity, and primal intuition. It bridges the instinctive and the mindful: yoga as movement, self-expression, and dialogue with your own body.
This identity captures the joy of transformation – living fully, freely, and a little wildly.