Snarky Product Manager is a bold, witty brand persona developed by my client to run a blog and social media presence. My role was to translate this unique concept into a strong visual identity — creating the character system and graphic language that bring the persona to life. The result is a distinctive, engaging presence that combines sharp humor with professional insights and stands out in the tech community.
The logo is a stylized face of the persona, designed as a distinctive visual symbol. Wherever possible, it is intended to be used in animated form, reinforcing the brand’s playful and dynamic presence.
The brand name is intentionally presented as one long word. To improve readability, I introduced graphic separators — consistent in size and style with the overall identity system.
