A Switzerland-based secret psychological boot camp, Atlas Squad is built on the principles of willpower, military precision, and exclusivity. Combining the latest neuroscience with an ancient heritage of unwavering discipline, it transforms individuals into paragons of razor-sharp willpower.
As a concept designer, I crafted the brand identity from scratch, aligning strategy, archetypes, and positioning to reflect its ethos of secrecy and strength. I designed the logo, all user-facing identity elements, and, as part of a team, developed the dashboard and mobile version of the product.
