Compared to the black-and-white option, this palette feels more active and directional.
While black and white emphasizes control and discipline, the added color introduces momentum and signals confidence in moving forward – not just observing the data, but acting on it.
While black and white emphasizes control and discipline, the added color introduces momentum and signals confidence in moving forward – not just observing the data, but acting on it.
Black
Core anchor color.
Maintains authority, clarity, and visual discipline across the system.
Core anchor color.
Maintains authority, clarity, and visual discipline across the system.
Deep Blue-Graphite
Grounded and professional.
Signals trust, analytical depth, and financial maturity.
Grounded and professional.
Signals trust, analytical depth, and financial maturity.
Muted Steel Blue
Calm but active.
Brings a sense of motion and forward progress without visual noise.
Calm but active.
Brings a sense of motion and forward progress without visual noise.
Signal Green
A restrained accent for moments of confidence and decision-making.
Represents clarity, “green light” decisions, and positive momentum.
A restrained accent for moments of confidence and decision-making.
Represents clarity, “green light” decisions, and positive momentum.
Soft Neutral White
Keeps the system open and breathable.
Supports readability and balance across data-heavy layouts.
Keeps the system open and breathable.
Supports readability and balance across data-heavy layouts.
Soft Gradient
A soft, neutral gradient reserved for covers and presentation materials.
It supports the brand emotionally while keeping the core system clean, structured, and data-focused.
A soft, neutral gradient reserved for covers and presentation materials.
It supports the brand emotionally while keeping the core system clean, structured, and data-focused.
