The color palette draws from Korean natural landscapes, combining earthy olive green, warm sand, muted stone tones, and soft neutrals.
Inspired by wabi-sabi, the colors feel grounded, understated, and timeless. The balance of warm and cool shades creates a calm, natural aesthetic, while the deep olive and charcoal add contrast and character to the identity.
The packaging combines both wordmarks, with the Korean version placed at the top within its hand-drawn frame and ANYÓ displayed prominently below. Logo placement and orientation adapt to each product format, while consistent typography and a shared color palette connect the range.
Inspired by reeds and their reflections on still water, the pattern combines delicate vertical lines, subtle curves, and irregular spacing. Its minimal, hand-drawn forms create a quiet sense of movement, extending the brand’s connection to nature into a versatile graphic element.
Noto Sans KR and DM Sans provide a clean, contemporary typographic foundation for the brand. Their simple forms and balanced proportions complement the expressive wordmarks while ensuring clarity and readability across packaging and other brand materials.
Thank you